Hi,
I am aware of the limited API from Mailchimp. But since it’s an amazing software I’ve spend some time to find an effective workaround.
I found that one way should be to let all new subscriber sign up for newsletter via Solve360, instead of(or as well as) directly to Mailchimp. My goal is, and must be, to make the CRM-system the center of the world(for our business at least).
By doing this we can then push/update subscribers to Mailchimp. If someone unsubscribe, Mailchimp automatically send us an email and we unmark this manually in Solve360. It shouldn’t happened that often since Mailchimp only allow < 1% subscribers per campaign.
BUT, this demand some improvement from the Solve360-push. Today it’s way to primitive. It must look more like the integration with Google Contacts.
1. Choose which field to push, including custom fields.
2. Choose which Category Tags in Solve360 should become Interest Group in Mailchimp. Interest Group is for the subscriber to choose an area of interesting.
These lack of basic functionality can not be blame on Mailchimp API. On the contrary it could make the integration go from almost useless to almost complete.
Despite my hard words on this integration I am very impressed by your work. That’s why I find this limitation so sad.
All the best,
Jon
