Discussion Forums

Social CRM is what 2011 is about

 
Lyncean
94 posts

42% of respondents said LinkedIn is where they most often interact with or research customers and prospects, while 32 percent listed Facebook and 14 percent listed Twitter.

50% of respondents said yes, social networks have helped their business become more successful in the last 12 months.

Only 26% of respondents said they currently integrate their customers’ social networking information with their existing CRM data.

72% of respondents said they plan to integrate their customers’ social networking information into their existing CRM data within the next year.

For a comprehensive view of the state of CRM, please see Paul Greenberg’s CRM Watchlist 2011.


http://www.readwriteweb.com/enterprise/2011/01/social-crm-set-to-take-off-in.php